Ta Ta Towels, founded by Erin Robertson, is a hilarious yet genius solution to the everyday problem of under-boob sweat. Born out of a hot Los Angeles apartment with a borrowed sewing machine, it went viral and even landed on Shark Tank. What began as a quirky invention is now a global comfort brand. But in 2025, the big question is: What is the Ta Ta Towels net worth, and how much is its creator, Erin Robertson, worth today?
Table of Contents
Erin Robertson: The Entrepreneur Who Sewed Her Own Success
The success of Ta Ta Towels is inextricably linked to the compelling and candid biography of its creator, Erin Robertson.
Early Life and The Spark of Inspiration
Before the Ta-Ta Towel was even an idea, Erin Robertson was a self-described “Navy brat” and a personal assistant in Los Angeles for 13 years—a job she openly admitted to disliking. Her life changed on a fateful summer day when, getting ready for a first date, she was battling the oppressive heat and the resulting “boob sweat.”
After trying everything from tucked-in washcloths to t-shirts, she had her “aha” moment: a patented bra-alternative towel that would lift, separate, and absorb moisture without the restriction of a traditional bra. Using a friend’s sewing machine and the “University of YouTube,” Robertson taught herself to sew and created the first prototype. Her friends’ immediate, rave feedback—especially regarding how the towel helped alleviate under-breast rashes and provided comfort for nursing mothers—confirmed she was onto something significant.
The Viral Explosion and Initial Sales Success
Robertson’s breakthrough was not through a multi-million-dollar marketing campaign but a sheer viral stroke of luck. Before her Shark Tank pitch, she had already sold an astonishing 1.1 million units in 12 months.This was a moment of true transformation, coming just days before she had planned to move back home due to financial struggles. This pre-Shark Tank success established a solid foundation for the future Ta Ta Towels net worth.
The Shark Tank Chapter: Valuation and the Lori Greiner Deal
Erin Robertson entered the Shark Tank in Season 10, seeking $200,000 for a 10% equity stake, which placed the company’s initial valuation at $2 million.
| Aspect | Details of the Shark Tank Pitch (2018) | Impact on Ta Ta Towels Net Worth |
| Initial Valuation | $2,000,000 ($200k for 10% equity) | Served as a credible, third-party benchmark of the company’s value. |
| Sales at Pitch | $1.1 million in 12 months prior; sales had since slowed. | Demonstrated massive market demand, driving the high initial valuation. |
| Cost & Price | Cost: $24 per unit; Sale Price: $45 (Original) / $55 (Maternity). | Exceptional margins highlighted profitability potential. |
| The Deal | Erin accepted Lori Greiner’s offer of $200,000 for a 40% stake. | The lower valuation ($500,000 post-deal) reflected the Sharks’ concerns about inventory and sustaining viral sales. |
| Post-Show Reality | The deal with Lori Greiner did not close. | The company retained 100% of its equity (less a small initial investor’s share) but gained the massive ‘Shark Tank effect’ visibility. |
Despite the deal not closing, the exposure on the show was monumental. The “Shark Tank effect” provided a huge, sustained boost in sales, significantly increasing the long-term Ta Ta Towels net worth far beyond the initial investment.
Ta Ta Towels Net Worth (2025): Brand Valuation & Revenue
Determining the precise Ta Ta Towels net worth for a privately held company in 2025 requires estimation, but based on industry standards, continued sales, and product expansion, its valuation is robust.
Following the Shark Tank appearance, reports suggest that annual sales stabilized, hovering around the $1 million to $2 million mark in the years after the initial viral surge. Unlike a business that relies on a physical store, Ta Ta Towels benefits from a low overhead, direct-to-consumer model that is highly profitable.
Key Drivers of Current Ta Ta Towels Net Worth:
- Diversified Product Line: The brand has expanded beyond the original towel to include Testie Towels (for men), shorts, tube tops, and robes, demonstrating market agility and increasing the brand’s total addressable market.
- Strong Intellectual Property: The product is patented and trademarked, providing a legal moat against competitors and adding significant value to the Ta Ta Towels net worth.
- Sustained Media and Social Presence: The company leverages its viral roots with engaging social media content, maintaining relevance without constant ad spending.
While an exact figure is private, a conservative estimate places the Ta Ta Towels net worth (Brand Valuation) in 2025 significantly higher than its $2 million Shark Tank valuation. Given its established sales, profitability, and successful product line expansion, analysts would likely place the Ta Ta Towels net worth well into the $3 million to $5 million range, based on a multiple of its consistent annual revenue, similar to how Annie Agar Net Worth is assessed through career growth and brand opportunities.
Erin Robertson Personal Net Worth
Erin Robertson’s personal net worth is primarily derived from her ownership stake in Ta Ta Towels, which, as the founder who retained the majority of her equity, is substantial.
As a high-earning founder of a profitable, multi-million-dollar brand, Robertson has transitioned from being a struggling personal assistant to a successful entrepreneur. Her net worth, bolstered by the company’s annual profits and her personal branding success, is estimated to be in the millions of dollars, much like how Nurse Blake Net Worth reflects the power of building a personal brand into a thriving business.
Legacy and the Future of Comfort
The legacy of Erin Robertson and Ta Ta Towels is proof that the simplest ideas can be the most profitable. Her commitment to domestic, women-led manufacturing in Los Angeles, even after the lure of overseas production presented itself, is a testament to her vision.
The future of Ta Ta Towels looks focused on continued expansion into the wider comfort-wear and loungewear market, moving beyond just “boob sweat” to total body relaxation. The success of the Testie Towel shows a clear path for gender-inclusive expansion, continuing to boost the company’s revenue and the overall Ta Ta Towels net worth.
Conclusion
Erin Robertson’s journey is an inspiration, highlighting how personal inconvenience can fuel extraordinary inventions. The Ta Ta Towels net worth reflects not just the sales of a product, but the value of solving an unmet need with a dose of humor and genuine comfort.
FAQs
Did Ta Ta Towels get a deal on Shark Tank?
Yes, founder Erin Robertson accepted a deal from Lori Greiner for $200,000 in exchange for a 40% stake.15 However, like many handshake deals on the show, the final deal with Lori Greiner ultimately did not close after the episode aired.
What is the estimated Ta Ta Towels net worth (Brand Valuation) in 2025?
While the exact financials of the private company are not public, based on its $2 million initial valuation, sustained sales revenue of $1M+ annually, and product line expansion, the estimated Ta Ta Towels net worth (brand valuation) in 2025 is projected to be between $3 million and $5 million.
Who is the founder of Ta Ta Towels?
The founder and creator of Ta Ta Towels is Erin Robertson.17 She conceived of the idea out of necessity while battling boob sweat in her Los Angeles apartment.
How much did Ta Ta Towels sell before Shark Tank?
Erin Robertson had sold an impressive 1.1 million units (equating to over $1.1 million in sales) in the 12 months leading up to her appearance on the show, thanks to the product going massively viral.
Does Ta Ta Towels offer products for men?
Yes, the brand expanded its line to include the Tessie Towel, a similar concept designed to provide comfort and dryness for men, successfully capitalising on a similar market need and further increasing the company’s total Ta Ta Towels net worth.
